YouTube, Google’s video streaming platform, witnesses an astounding upload of 500 hours of content every 60 seconds. The company generates revenue through advertisements shown on videos. If these ads are blocked, it can lead to a decrease in YouTube’s revenue. In an effort to boost revenue, YouTube has taken a significant step to block ad blockers.
Until now, some users employed ad blockers to skip ads and watch videos on YouTube without subscribing to YouTube Premium. However, the company has initiated a program to block ad blockers globally. If you were previously watching content on YouTube while keeping your ad blocker enabled, you won’t be able to do so anymore.
What Happens if You Keep Ad Blockers Enabled?
When an ad blocker is enabled, YouTube will display a message indicating that you are in violation of the platform’s policies. This means you cannot watch videos on YouTube while having an ad blocker turned on. Some users on Reddit have reported that YouTube will block access after viewing three videos with an ad blocker enabled. In other words, if you continue watching videos with an ad blocker, YouTube will automatically block access after three videos.
Additionally, in the flash message shown by the company, you’ll be prompted to either consider purchasing a YouTube Premium subscription or enabling ads. You can choose either option. If you want to continue enjoying YouTube without paying, you can enable ads and watch videos.
According to YouTube’s Communication Manager, Christopher Lottin, ad blockers violate YouTube’s terms. The company has launched a global initiative to encourage users to allow ads or try YouTube Premium for an ad-free experience. He stated that advertisements support a diverse ecosystem of creators and provide access to content for millions of people on YouTube.