Ikea plans mega presence
Ikea, a Swedish-based furniture brand, has announced its intention to enter Gurugram.
Ingka Centre, which will be located in Gurugram, will allow the company to enter the NCR market.
The centre will house mixed-use retail and will be anchored by an Ikea large format store. It is expected to open in 3-4 years.
The company also plans to implement an omnichannel strategy that will include both “big and small” stores as well as online presence.
IANS spoke with Peter Betzel, Ikea India’s CEO and Chief Sustainability Officer. He stated that the company has purchased land in Gurugram, Noida, and is currently looking for suitable locations to build in Delhi. We should be able in the near future to announce the timelines for Noida and Delhi projects. The brand of home furnishings opened its first store at Navi Mumbai in 2020. It also launched the IKEA App, which recently expanded its omnichannel presence.
It was notable that it had an “App” entry in Bangalore, as well as in several other cities in Gujarat (including Surat, Ahmedabad and Baroda).
“We look forward to opening our first city store in Worli (Mumbai) this year.” The company is currently present in Mumbai and Pune, Hyderabad, Bangalore. Ahmedabad. Surat.
“India is still an important market for Ingka Group. Our goal is to reach more than 200,000,000 people by 2025. We have been able move forward with our omnichannel growth in India. Although we had to work under tight guidelines and have some restrictions, our projects have not been affected.” Betzel spoke out about the impact of the pandemic on business. She stated that customers are increasingly shopping online.
“We have been increasing our online presence in new market and introduced many online services like ‘Click & Collect, home furnishing consultancy, remote plan, among others.” “Consumers are looking for cheaper solutions… They are weighing every purchase carefully. This is why Ikea has been able to lower the prices of many of its products. Ikea was able to lower the prices of many of its products in order to benefit customers. He also observed the lively buiness that the conducted during the festive period.
“The demand for home furnishing is increasing and will continue to rise as the pandemic situation improves.” We have seen many customers spend money, especially during the festive season. Smart buying will be a trend that customers will use to plan ahead and only buy the things they actually need. Value for money and affordable solutions will become more popular as consumers are likely to spend less on discretionary items. Betzel also stated that 23 percent of the products the company has sold in India have been locally sourced. This was achieved in the first three year of store operation.
“The goal is to increase India’s sourcing to at least 50% in the next few years in order to provide more affordable products to our customers, reduce the carbon footprint and expand the Indian manufacturing sector.” This will not only result in lower prices for customers, but it will also create more jobs and improve skills. It will also reduce the environmental impact.