People associated with OTT platform know the value of password very well. A password is shared with multiple people to avoid monthly subscription fees. This work has become a pastime in the country. A password revolves around the family from uncle, aunt to aunt. ‘Family…
People associated with OTT platform know the value of password very well. A password is shared with multiple people to avoid monthly subscription fees. This work has become a pastime in the country. A password revolves around the family from uncle, aunt to aunt. Also reaches out to ‘family friends’.
Many OTT platforms are incurring significant losses from password sharing. Netflix has reported that in January-March 2022, 2 lakh subscribers decreased worldwide. This happened for the first time in a decade. It is estimated that 222 million Netflix subscribers worldwide share passwords with another 100 million people.
Startups are giving passwords at a nominal cost, the struggle of getting passwords and not paying fees has created many new businesses and startups in the country. These jugaad startups are providing passwords at a nominal cost. A software engineer from Delhi makes OTT subscription available for half the price.
One password is sold to 5-10 people who watch a movie or series on the platform at different times. So there is no problem. There are hundreds of resellers in Delhi who provide OTT subscription at low cost. Similarly, many people have started doing business of selling subscription passwords on Telegram and Instagram as well.
The idea of ’OTT Hub’ was presented by 4-5 students of class 12th in the Business Blaster event of Delhi Government, which is planning to give subscription at Rs 5 per hour. For those who want to watch one or two movies, the startup plans to give a subscription of Rs 5 per hour.
To avoid the problem of sharing, Netflix trialed the new policy in three Latin American countries in March. Asked for additional fee for sharing passwords other than family. On this many users canceled the subscription. Meanwhile, the platform has also defined the scope for sharing passwords. For the first time, it has clarified that passwords cannot be shared outside the home. Home means where the subscriber resides.
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