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Report: Non-alcoholic beverage production will double farmers’ incomes and create new jobs

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A Friday report stated that non-alcoholic beverage processing will help to reduce fruit wastage and also allow for the doubling of farmers’ income, create jobs, as well as increase investment in manufacturing.

Sudhanshu Pantdey, secretary of Department of Food Public Distribution, (DFPD), released the report titled “Contribution of Nonalcoholic Beverages Sector to Indian Economic Growth and #AtmanirbharBharat” at an Indian Beverage Association-organized event.

The report’s purpose is to examine the contribution of India’s non-alcoholic beverages industry to India’s economy, to identify strengths and best practice, and to suggest a pathway forward to make India the leading beverage processing center in the world. This is as India sets its vision for Amrit Kaal (India @2047).

The report highlighted India’s position in both the supply and demand sides. It stated that India is the world’s largest producer of many raw materials, including banana, mango, lemon, lime, lemon and papaya. India also has the highest demand for non-alcoholic beverages.

A little over 62% of farmers were provided with high-yielding plant material by the companies, but they still stated that they needed additional support such as technology and equipment for drip irrigation. Farmers identified the need to receive government support in three areas: financial assistance; training and knowledge enhancement; and logistics and transport.

The report stated that private partnerships can play a significant role in improving productivity, training and infrastructure.

It was also revealed that India, ranked 59th out of global exporters in 2020 for fruit and vegetables juices, was followed by Brazil by Brazil. In natural or artificial mineral water and aerated waters (HS Code 2201), India ranked 65th, while France is China’s most important exporter.

It added that, “Thus in spite of being a topmost producer many raw materials, India remains a small player on global trade.”

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