Thomson, a French electronics brand, has secured its first order for manufacturing laptops in India. This development comes under the Production-Linked Incentive (PLI) scheme introduced by the Indian government in 2020, aimed at boosting domestic manufacturing and strengthening companies on a global scale. Thomson’s entry into the Indian IT hardware market aligns with the government’s efforts to support domestic manufacturing through the PLI scheme.
Target Market and Price Point: Thomson is primarily targeting the entry-level segment in India. The company plans to offer Windows 11-run laptops priced at less than INR 19,990, providing an opportunity for consumers to purchase affordable laptops.
Availability and Purchase Channels: Thomson’s laptops are expected to be available through major e-commerce platforms such as Amazon, Flipkart, Croma, Vijay Sales, among others, starting from next year. The company has also conducted proof-of-concept events with primary schools in Uttar Pradesh and some other state governments. Additionally, the products will be listed on the Government e-Marketplace (GeM) portal for public procurement.
Production Plans and Investment: Thomson aims to manufacture 100,000 units in the first year, focusing on entry-level laptops. Varun Manwani, CEO of Sahasra Group, the manufacturer for Thomson, mentioned that initial cost-related shortcomings will be compensated through PLI benefits. The company plans to invest INR 250 crores in the next six years, with the first investment already made for establishing a new manufacturing plant in Bhiwadi, Uttar Pradesh.
Thomson’s initiative aligns with the government’s vision to enhance local manufacturing capabilities, promote affordable devices, and strengthen the country’s position in the global electronics market.